DOJ Sues Google Over Alleged Advertising Monopoly

The US Department of Justice and eight states have sued Google claiming that the tech giant abused its position as the centralized location of the online advertising industry to lock out competitors and claim profits for itself that should have gone to many other advertisers and publishers.

In their lawsuit, the DOJ argues:

“Competition in the ad tech space is broken… Google has corrupted legitimate competition in the ad tech industry by engaging in a systematic campaign to seize control of the wide swath of high-tech tools used by publishers, advertisers, and brokers, to facilitate digital advertising. Having inserted itself into all aspects of the digital advertising marketplace, Google has used anticompetitive, exclusionary, and unlawful means to eliminate or severely diminish any threat to its dominance over digital advertising technologies…

Google uses its dominion over digital advertising technology to funnel more transactions to its own ad tech products, where it extracts inflated fees to line its own pockets at the expense of the advertisers and publishers it purportedly serves.”

The experts at CNET have broken the case – and both the government and Google’s positions… read more about it, here!