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Hershey’s Announces Women’s History Month Campaign With Trans Woman, Sparks Boycotts

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Hershey’s launched a new campaign “Her for She” in honor of Women’s History Month. Their efforts to promote and celebrate women may be in vain, as the chocolate company is now facing backlash and threats of boycotting for their choice of spokesperson.

According to Hershey’s, the campaign will ‘shine a light on the women and girls who inspire us every day.’ 

Many are upset that one of these “women” is transgender activist, Fae Johnstone, who is being featured prominently on Hershey’s wrappers.

Hershey’s is now being accused of erasing women instead of honoring them with this move.

The issue of transgender women being included in female-focused ventures has been a hot button issue, especially with many biological females losing out on athletic opportunities to biological men with increased transgender inclusion in women’s sports.

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People flocked to social media to announce that they will be boycotting Hershey’s in response to the campaign.

Tim Young is a digital marketing and communications expert whose work has been featured by major media outlets including Fox News, CNN, CBS, NBC, The Washington Post, NY Post and BET. Young’s expertise has been used to break down complex policy into digestible pieces for the public consumption. He has consulted members of Congress, chambers of commerce and executive agencies – and spent 5 years as the lead press release writer for Judicial Watch. Young’s media and social reach is expansive – in addition to hundreds of TV and radio appearances throughout the years, he was a contracted on-air commentator for WTTG Fox 5 in Washington, DC and is a current host for Sirius XM. Additionally, he has amassed over 1.2 million followers across multiple social media platforms. Young has had an eclectic career: writing his first opinion piece at 14, conducting neuroscience research at Johns Hopkins, earning a law degree from the University of Baltimore, earning accreditation and notoriety in the whiskey industry, and performing stand-up comedy around the globe – all while keeping a focus on advancing conservative politics.

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